Now that we have looked at some effective ways testimonials can be utilized, here’s a little more to it. Ready? Martin, Wentzel and Tomczak (2008) looked at how customers respond to testimonials. They examined the 2 most efficient presentation styles, and how consumers can be clustered together to take advantage of those styles. I want.
So, what is the one thing your business has at its disposal, hopefully in abundance if you are doing your job correctly, that fits these 3 criteria: Inexpensive Priceless Necessary The answer is, YOUR CUSTOMERS! The following formula should be integral in your business operations: SATISFIED CUSTOMERS=TESTIMONIALS=REFERRALS Your customers are your best “mouthpiece” to promote.
Now that we have looked at some effective ways testimonials can be utilized, there is a little more to it. Martin, Wentzel and Tomczak (2008) looked at how customers respond to testimonials. They divided testimonials as a tool into 2 groups. One group is testimonials presented by a typical person. The other group is testimonials.