The Word Nerd
When you think of a brand I would bet the first thing that comes to mind is the logo associated with that brand. Recognition is the power of the logo. The logo is a visual representation of a brand, any brand. If a company does an efficient job of establishing the brand, the logo plays.
1. Current and Potential Customers Determine Your Brand A sense of personal connection and the confidence that your company fosters is what inspires loyalty in your customer. For example, individuals rarely recommend an auto mechanic purely because the mechanic has received a reputation as the premier transmission repair shop. The loyalty comes from the owner.
Relevant enduring, also known as evergreen, content by definition is informational or reference material that has virtually no expiration date. Furthermore this content ideally retains value over the long-term. The timeless nature of evergreen content is good for websites striving to build lasting readership. Good evergreen material can be used over and over by the.