Did you know that a customer who normally would qualify for your lowest service or product level can have an impressive 100,000 followers on Twitter? Do you think the customer’s influence might merit special treatment? These are two perplexing questions many companies face as they formulate a social media strategy. To understand how businesses approach.

Because we all are, or should be, in the throes of the dreaded tax season the concept of any article dealing with the subject of taxes seems quite apropos, don’t you think? The idea of the IRS using Facebook to locate and investigate criminals seems intriguing and made me think, “Oh my goodness what will.

Thanks to a partnership with Union Metrics, Tumblr now offers analytics features. You may well ask, “What’s Tumblr, and why do I need to roll Tumblr into my social media strategy?” Well, you’ll see! Tumblr is a social blogging platform that is very similar to Pinterest. Both Tumblr and Pinterest are very image-centric. Tumblr and.