April 15

What’s Your Social Media Strategy?

Did you know that a customer who normally would qualify for your lowest service or product level can have an impressive 100,000 followers on Twitter? Do you think the customer’s influence might merit special treatment? These are two perplexing questions many companies face as they formulate a social media strategy. To understand how businesses approach.

October 12

Who Knew, Analytics Now Available With Tumblr!

Thanks to a partnership with Union Metrics, Tumblr now offers analytics features. You may well ask, “What’s Tumblr, and why do I need to roll Tumblr into my social media strategy?” Well, you’ll see! Tumblr is a social blogging platform that is very similar to Pinterest. Both Tumblr and Pinterest are very image-centric. Tumblr and.