February 3

Drivers to Customer Loyalty Programs

Loyalty Marketing Strategies Part 2 Utilize data collected from (Point-of-Sale) P-O-S exchanges: Analyze customer data to create specific offers targeted to newly acquired customers. Additional offers may increase product attachment or cross-category realization to drive brand awareness and more importantly, brand loyalty. Create predictive models to identify customers that would tend to accept “limited-time-only” promotions..

Part 2 of 2 – “Discounts – If You Don’t Use Them Wisely You Will Pay The Price!”

If you recall…and I know you do, in Part 1 I pointed out the sales advantages to your company offering discount (price) promotions. You probably offer discounts at various times and for numerous reasons. But, are you doing it in a well-researched and well-planned manner…or just “willy-nilly”? I’m here to help you from being all.

Part 1 of 2 “Discounts – Give Them What They Want.”

“Gas prices continue to rise. At the gas station near my house they have a slot for your credit card and one right next to it for your 401K.” –Jay Leno And this is why customers LOVE discounts! Your customers like to be treated special…in a positive way. Not like the way we are treated.