The Word Nerd
1. Current and Potential Customers Determine Your Brand A sense of personal connection and the confidence that your company fosters is what inspires loyalty in your customer. For example, individuals rarely recommend an auto mechanic purely because the mechanic has received a reputation as the premier transmission repair shop. The loyalty comes from the owner.
What is CRM (customer relationship management)? CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service,.