March 7

9 Keys to Building Your Brand

1. Current and Potential Customers Determine Your Brand A sense of personal connection and the confidence that your company fosters is what inspires loyalty in your customer. For example, individuals rarely recommend an auto mechanic purely because the mechanic has received a reputation as the premier transmission repair shop. The loyalty comes from the owner.

February 11

Do you want to retain your customers? Put CRM to use!

What is CRM (customer relationship management)? CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterpriseĀ manage customer relationships in an organized way. For example, an enterprise might build a databaseĀ about its customers that described relationships in sufficient detail so that management, salespeople, people providing service,.