August 23

Be Prepared for Unexpected Events – Consider Katy Perry

What can business owners learn from Katy Perry’s wardrobe (bikini) malfunction at a California waterpark over the summer? Adapting this unfortunate incident to the business world is easy. Just like in Katy Perry’s case, her particular mishap is a metaphor that helps demonstrate the fact that your company needs to do everything within the firms’.

Part 3 of 3 “Crisis Management – Putting it into Practice”

If you have been following this series, now is where the rubber meets the road. Let us say you have your crisis plan in place. You have put your crisis team together, they have formulated a plan and they are familiar with all the possible crisis scenarios. The process does not end there. Amme (1999).

Part 2 of 3 “Crisis Management – Nothing Beats Good Planning”

Crisis management planning may be on the back burner – possibly where you keep your priority about advertising. You may say, “I don’t need a crisis management plan, I’ll just deal with it if it comes.” Or maybe you would love to develop a plan but don’t know where to start. Well, I think I.