Another great portion of “food-for-thought” from Patrick Williams… UNDER PRESSURE Let’s take one from the request line: “So there’s a customer who wants to do business with me, but they insist I drop an existing client who is their competition. What do you suggest?” – F.O. There could be any number of reasons why a.
I received this blog post from Talent Zoo.com. Simply copy and paste the web address below into your browser. The post delves into the importance of strategic execution of business campaigns and marketing programs. http://www.talentzoo.com/news.php/The-Art-and-Science-of-Stratecution/?articleID=9205&utm_source=SubscriberMail&utm_medium=email&utm_campaign=Your%20Dose%20-%20The%20Art%20and%20Science%20of%20%27Stratecution%27&utm_term=&utm_content=e698aefc824347a2a947eb6f30de375e Tweet
Now that we have looked at some effective ways testimonials can be utilized, there is a little more to it. Martin, Wentzel and Tomczak (2008) looked at how customers respond to testimonials. They divided testimonials as a tool into 2 groups. One group is testimonials presented by a typical person. The other group is testimonials.