When you think of a brand I would bet the first thing that comes to mind is the logo associated with that brand. Recognition is the power of the logo. The logo is a visual representation of a brand, any brand. If a company does an efficient job of establishing the brand, the logo plays.
1. Current and Potential Customers Determine Your Brand A sense of personal connection and the confidence that your company fosters is what inspires loyalty in your customer. For example, individuals rarely recommend an auto mechanic purely because the mechanic has received a reputation as the premier transmission repair shop. The loyalty comes from the owner.