February 18

You Want Engaging Content – Make It Relevant!

Relevant enduring, also known as evergreen, content by definition is informational or reference material that has virtually no expiration date. Furthermore this content ideally retains value over the long-term. The timeless nature of evergreen content is good for websites striving to build lasting readership. Good evergreen material can be used over and over by the.

April 15

What’s Your Social Media Strategy?

Did you know that a customer who normally would qualify for your lowest service or product level can have an impressive 100,000 followers on Twitter? Do you think the customer’s influence might merit special treatment? These are two perplexing questions many companies face as they formulate a social media strategy. To understand how businesses approach.