February 18

You Want Engaging Content – Make It Relevant!

Relevant enduring, also known as evergreen, content by definition is informational or reference material that has virtually no expiration date. Furthermore this content ideally retains value over the long-term. The timeless nature of evergreen content is good for websites striving to build lasting readership. Good evergreen material can be used over and over by the.

February 3

Drivers to Customer Loyalty Programs

Loyalty Marketing Strategies Part 2 Utilize data collected from (Point-of-Sale) P-O-S exchanges: Analyze customer data to create specific offers targeted to newly acquired customers. Additional offers may increase product attachment or cross-category realization to drive brand awareness and more importantly, brand loyalty. Create predictive models to identify customers that would tend to accept “limited-time-only” promotions..

September 19

Meetings? I Hate Meetings!

                    Meetings, you love them, right? You KNOW meetings are important, correct? Okay, now that you have undoubtedly answered affirmatively to these couple questions, I would like you to consider pondering the following questions as well. Why do you as a business owner or manager consider.