May 12

Professional Writing = Increased Brand Image

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Experienced marketing copywriters work in close collaboration with you, the business owner, to create written content that enhances your company’s visual appeal, market reach, popularity and credibility.

Why should you choose a professional copywriter?

  • Flexibility
  • Client-driven customized strategy
  • Able to supply content for any industry
  • Thorough understanding of the Internet and search engines analytics

Skilled copywriters possess dynamic writing skills as well as highly specialized research skills. These skills give the writer the ability to develop and deliver high-quality print, web, and blog content at affordable rates and act to accurately and creatively communicate your organization’s brand voice.

Get dynamic written content working for your business!

Many business owners are resistant to relinquish the reins to an independent copywriter, regardless what writing tasks are needed. I offer reasons why you should hire a professional copywriter.

11 Common Excuses for Not Hiring an Independent Copywriter

Excuse 1. “Why pay someone when I can do the writing myself?”

Bring a copywriter into the mix, and get a fresh perspective on your product and/or service. An independent voice is able to highlight the benefits of your product(s) and/or service(s) into clear focus. A professional content writer also has the knack to discover subtle nuances to best reach your target market(s).

Excuse 2. “I know my product/business better than anyone else.”

A good writer will analyze how current and potential customers interact to/with your business. An experienced copywriter incorporates your product into that interaction to reveal the products’ tangible benefits and results.

Excuse 3. “I find it difficult to work with someone in a remote location.”

Sending documents and information electronically is the ideal method to save your company money, time and resources, and take advantage of a freelance copywriter’s greatest strengths. Documents sent via email can easily be reviewed, downloaded, edited, uploaded etc. Receiving written content from a writer is fast and easy – this is especially true when quick turnaround is needed.

Excuse 4. “The environment of my business is too dynamic for one not familiar with the industry to provide effective input.”

Market fluctuations are an undeniable fact in any industry. A seasoned copywriter has the ability and training to tap the dynamic nature of your target market(s). The goal is to harness the target market’s purchasing power. The message incorporates the state of current market conditions and the intentional delivery of the message to touch your customers where they live. Yes, your customers’ taste, desires, and needs change – a professional writer is able to effectively communicate with your customers regardless of market fluctuations.

Excuse 5. “We already have existing copy and it works just fine.”

That is excellent. This means your business has a great foundation; however variation in messaging is essential. An experienced copywriter has the ability to take one basic theme and communicate that theme from a variety of perspectives. Why is that important? Because the last thing you want is for your company message to get old or stale. Varying your copy keeps the message fresh. Indirectly varying the message offers the impression that your business is innovative and creative.

Excuse 6. “Our company is not able to justify such a non-essential function in our budget.”

This is one area where the adage, “You need to spend money to make money” comes into play. Contracting or hiring a content writing specialist will provide a polished and professional look and read to your messaging. Well-written copy positively reflects on your business. You wouldn’t go to a business meeting without wearing the appropriate business attire, right? Well-written copy helps to enhance and support your organization’s hard-earned reputation and image – in turn increasing sales and revenue.

Excuse 7. “We plan on employing a full-time writer in the near future.”

If that’s the case, employ a professional content writer on a part-time temp/contract basis. Hiring a writer on this basis provides you with more control. A more permanent and long-term business agreement may be negotiated with you’re more comfortable with the working relationship. This strategy offers an environment where you will be able to determine if the arrangement is a good fit, and what the long-term commitment by both parties should be.

Excuse 8. “Who needs fancy words? My product sells itself.”

Invest in an experienced copywriter who is able to create targeted copy that speaks to your current and potential customers. A seasoned content writer also has the knowledge to implement a killer marketing strategy that will assist in solidifying your brand in the mind of current and potential customers.

Excuse 9. “Copywriters are for campaign work. We don’t have a need for that.”

If you don’t use marketing campaigns to promote your business, then what promotional vehicles are you using? If you are using this excuse, you will not be in business for very long. Any promotions you launch need to have professionally drafted copy to help drive the campaign home.

Excuse 10. “We have a marketing person on-staff who writes all of our company promotions and ads.”

Here’s an idea, let your firm’s existing marketing staff member focus on their area of expertise—and give the copy creation task to a trained copy-writing specialist. For example, if your car was showing signs of carburetor problems you wouldn’t take your vehicle to a muffler expert, right? The same goes for the creation of quality copy.

Excuse 11. “Our company is not comfortable revealing our proprietary information to an unfamiliar vendor.”

This excuse is easily refuted. Draft an agreement that states any information given to the copywriter will not be shared with any other parties. Performing this step addresses any concerns with having your organization’s proprietary information pirated.

Steve

Provide B2B and B2C marketing and copy-writing consulting services. • Rewrote all content for Innovative Dream Builders, Inc. website. • Rewrote client-selected content for 21st Century Goods LLC website. • Over 3 month period my blog experienced a 56% increase in visitors. • Rewrote and edited all content for Orion Home Improvements LLC website. • Composed and edited solicitation letters for Graham and Graham LLC.

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