Nov 9

Culture Isn’t Just for Yogurt – Part 3







CIA statistics indicate that, as of October 2011, the estimated population of China was 1,347,160,000…that’s a lot of people! And yes, that is the CIA as in the Central Intelligence Agency…who knew! I digress…China’s population has increased over the last 5 years. As of the mid to late 90’s the population had gone from 1.21121 billion to 1.24410 billion. In the late 90’s a meager .4% increase to the urban centers was realized. Recently the urban population averaged a little over 29% of the total population, whereas a little over 70% of the population lives in rural areas. The trend to people moving back to the cities is on the rise, and has been over the past few years.

In 2010 The International Institute for Applied Systems Analysis (IIASA) estimated the population of citizens by age as:

  • 5 to 19290.4 million
  • 20 to 49665 million
  • 50+332.4 million


Asia Planet reports age distribution as:

Below 14 – 22.89%

15-64 – 70.15%

Above 65 – 6.96%

Urban population – 36.09%

Rural population – 63.91%


How about if we look at the population in terms of men and women? Currently men make up 51.63%, of the population whereas women make up 48.37%.


However you look at it, that’s a lot of Coca-Cola!

If you only get one thing out of this statistical exercise is that you grasp that China has a burgeoning consumer base. Additionally, the middle of the 15 to 64 demographic has an increasing amount of disposable income, especially in the area of technology and entertainment.


Basic Cultural Differences

First I would like to set a good starting point. There are some basic business values in western culture that need to be discussed. As you are most likely well aware traditional western business tends to be transacted on a somewhat impersonal level. Not oftern will you find business partners concerned with deepening a personal relationship with business associates, right? Most business in western culture is done on a contractual basis. Contracts protect both parties’ interests in writing. In western business you would hardly ever see possible business partners or associates exchanging gifts, especially in conjunction with a business deal. Gift-giving in western business culture is interpreted as bribery. But you know what? In Chinese (eastern) business culture it is perfectly acceptable for business partners to exchange gifts in in show of enriching the relationship.

Another difference pertains to business meetings. Business meetings and presentations in western culture the participants are expected to sit quietly and listen to the presentation. That behavior is seen as a sign of respect, correct? In Chinese (eastern) business culture it is perfectly acceptable for business meeting/presentation participants to discuss among themselves or even leave the room while a speaker is presenting. Pretty wild, huh?

Taking these little tidbits and implementing them when dealing with business associates from China you will have greater understanding and respect from your associates and partners. This strategy can help you develop long-term business relationships with partners from China.

Next time…

  • Language Barriers
  • Personal Relationships



Provide B2B and B2C marketing and copy-writing consulting services. • Rewrote all content for Innovative Dream Builders, Inc. website. • Rewrote client-selected content for 21st Century Goods LLC website. • Over 3 month period my blog experienced a 56% increase in visitors. • Rewrote and edited all content for Orion Home Improvements LLC website. • Composed and edited solicitation letters for Graham and Graham LLC.

No comments yet.

Leave a Comment

reset all fields