May 10

“I Love It When A Plan Comes Together!”



Ah, a memorable quote from one of the great minds of the ‘80’s…John “Hannibal” Smith. You know…of the “A-Team”. Hey, he’s knows what he is talking about when it comes to planning. Planning can make or break ya! If that mercenary thing didn’t work out for him Hannibal could have been a cutting-edge business consultant…specializing in drafting and executing business plans.

Let me provide you with a little analogy. You want an itinerary when you go on a trip, correct? The itinerary indicates all the particulars of the trip such as:

  • Departures
  • Arrivals
  • Accommodations
  • Times

Step back a bit and let it roll around in your head. Don’t you think you need an “itinerary” for your business? In the famous words of Yogi Berra, “You’ve got to be very careful if you don’t know where you’re going because you might not get there.” Really all you’re doing to create a business plan is moving ideas from your head to paper in an organized, clear, convincing manner.

Some basics to keep in mind:

Your plan should be 20 to 25 pages. If your section ends mid-page do not start your next section on that page, start a new page. This will make the plan flow better and easier to read. Remember a lot of times you will need a well-written business plan to acquire a loan. Also perform your due-diligence…research your competition, the market and determine your customer-base. These are key components to a well-rounded business plan.


Break your business plan down into sections like this:

  • Executive Summary – consider this the overview (1 to 2 pages)
  • Table of Contents – indicates what is on each page
  • Business Description – indicates owners, type of business, goals etc.
  • Managers & Employees – provides organizational chart, # of employees etc.
  • Operations & Location – How will business operate, suppliers location etc.
  • Marketing Plan – promotion, price, product and distribution etc.
  • Section if Buying a Business or Franchise
  • Loan Request – how much? How will $ be used, what terms etc.


  • General Information – overall financial picture
  • Personal Finances – statements from each “partner”
  • Balance Sheet – assets, liabilities and net worth
  • Income Statement – sales, expenses and profit
  • Statement of Cash Flow – shows trends of liquidity & solvency
  • Ratios – lender’s compare your ratios to competitiors
  • Formulas – ex: break-even point
  • Appendix – ex:  manager’s job description

A business plan is a “living, breathing” document. So, once it is written don’t just stick it away somewhere. Bring it out and let it see the light of day…maybe once a quarter, twice a year, or annually. Make changes if need be. Remember the business plan is there to help keep your business on track and achieve your goals.

If you would like assistance drafting and writing your business plan, or you have an existing business plan and you need assistance revising the plan…I would be more than happy to lend a hand.

I would love to help your company succeed.


Provide B2B and B2C marketing and copy-writing consulting services. • Rewrote all content for Innovative Dream Builders, Inc. website. • Rewrote client-selected content for 21st Century Goods LLC website. • Over 3 month period my blog experienced a 56% increase in visitors. • Rewrote and edited all content for Orion Home Improvements LLC website. • Composed and edited solicitation letters for Graham and Graham LLC.

  1. shamtest 14 May 2011 | reply

    I can’t seem to properly browse this site from my droid!!

  2. Melvin Watson 12 Jun 2011 | reply

    Hello. Great job. I did not imagine this. This is a remarkable story. Thanks!

  3. Rossana Depolo 29 Jul 2011 | reply

    Good post however , I was wondering if you could write a litte more on this subject? I’d be very grateful if you could elaborate a little bit more. Thanks!

  4. airport 22 Feb 2012 | reply

    Yeah that is a good idea to keep the business plan out in the open so that you can stay on top of things, very helpful, thanks 🙂

Leave a Comment

reset all fields