Leary (2007) mentions some other tools you may use along with your traditional media and other digital media. Consider starting a blog (weblog) on your website. Many people, especially business owners, are avid blog followers. Blogs are a great way to help promote your business in an indirect fashion. Why? There are 2 big reasons. One, blogs can help in your website optimization. When customers are searching for sites, websites populate the search results by amount of visitors, relevance and the amount of new or updated content/pages to a website. With each blog post, another page is added. This increases your chance of being in the results of a relevant search for your type of business.
Leary (2007) also suggests using podcasts and Slideshare.net. Podcasts are video files that can be linked to your website. They can be news stories related to your business or your own television commercials for example. IPod owners are able to download podcasts right to their device. Leary (2007) states “Think of Slideshare.net as You-Tube for Power Point presentations”. Leary points out two benefits. One, your presentation could be incorporated into someone’s blog or website. Two, like most web-based applications, it records everyone who views the presentation.
Incorporating social media and various internet applications like your website and blogs will enhance your marketing mix. These tools still need to be used alongside traditional media and cross-promoted. This strategy will assist you in reaching your target market in virtually everyplace they frequent. The more places your company’s name is encountered, the greater the chance that consumers will think of your company when your product or service is needed,
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