Feb 21

Part 2 of 2 “Social Media – Not Just for Teenagers”


Leary (2007) mentions some other tools you may use along with your traditional media and other digital media. Consider starting a blog (weblog) on your website. Many people, especially business owners, are avid blog followers. Blogs are a great way to help promote your business in an indirect fashion. Why? There are 2 big reasons. One, blogs can help in your website optimization. When customers are searching for sites, websites populate the search results by amount of visitors, relevance and the amount of new or updated content/pages to a website. With each blog post, another page is added. This increases your chance of being in the results of a relevant search for your type of business.

Leary (2007) also suggests using podcasts and Slideshare.net. Podcasts are video files that can be linked to your website. They can be news stories related to your business or your own television commercials for example. IPod owners are able to download podcasts right to their device. Leary (2007) states “Think of Slideshare.net as You-Tube for Power Point presentations”. Leary points out two benefits. One, your presentation could be incorporated into someone’s blog or website. Two, like most web-based applications, it records everyone who views the presentation.

Incorporating social media and various internet applications like your website and blogs will enhance your marketing mix. These tools still need to be used alongside traditional media and cross-promoted. This strategy will assist you in reaching your target market in virtually everyplace they frequent. The more places your company’s name is encountered, the greater the chance that consumers will think of your company when your product or service is needed,


Anonymous. (2010 November), You Tube leads the way in guerilla marketing By Mia Vaundry from Exceler8 Business Coaching. [1 page] The Morning Bulletin. Available: http://proquest.umi.com

Anthony, R. (2008 October), Technology for Small Business. [3 pages] Network Journal. Available: http://proquest.umi.com

Cocheo, S. (2009 September), Billboards, web, Twitter spearhead bank’s comeback. [5 pages] ABA Banking Journal. Available: http://proquest.umi.com

Leary, B. (2007 April), Widen Your Customer Pool. [2 pages] Network Journal. Available: http://proquest.umi.com

Raab, D. (2010 April), Marketing Systems for Online media; If a single common problem threatens the outbound campaign systems, it’s the need to handle unstructured data. [2 pages] Information Management. Available: http://proquest.umi.com

Raab, D. (2010 May), Bridging the Gap Between Online and database Marketing; Centralizing information is valuable even when it cannot be tied to a specific individual. [2 pages] Information Management. Available: http://proquest.umi.com

Raab, D. (2010 July), Autonomous Marketing messages; Messages that can track their own movement provide important insights into the connection between messages sent and resulting customer behavior. [2 pages] Information Management. Available: http://proquest.umi.com

Zahorsky, R. (2010 February), Tweet Deals. [2 pages] ABA Journal. Available: http://proquest.umi.com


Provide B2B and B2C marketing and copy-writing consulting services. • Rewrote all content for Innovative Dream Builders, Inc. website. • Rewrote client-selected content for 21st Century Goods LLC website. • Over 3 month period my blog experienced a 56% increase in visitors. • Rewrote and edited all content for Orion Home Improvements LLC website. • Composed and edited solicitation letters for Graham and Graham LLC.

  1. Wilber 23 Feb 2011 | reply

    Superior page, I will be viewing back on a regular to search for refreshes.

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