I am big on using social media…and you should too. This is especially true if you are a business owner. As you will see I am going to show you why it is VERY IMPORTANT for you to at least “get your feet wet”. I am going to look at a few of the most.
Leary (2007) mentions some other tools you may use along with your traditional media and other digital media. Consider starting a blog (weblog) on your website. Many people, especially business owners, are avid blog followers. Blogs are a great way to help promote your business in an indirect fashion. Why? There are 2 big reasons..
Are you using all the means available to help to endorse your business? If you have a website and a web presence, there are many tools at your disposal to take you to where your customers are when they are not in your store. Do not have a “brick and mortar”? Then you may utilize.