When you think of a brand I would bet the first thing that comes to mind is the logo associated with that brand. Recognition is the power of the logo. The logo is a visual representation of a brand, any brand. If a company does an efficient job of establishing the brand, the logo plays.
The Role of Graphic Design in Marketing and Business Minuteman Press Witbank refers to the role of graphic designers in the following fashion. Graphic design is an essential and powerful tool in marketing and business. The fact is consumers are overloaded with advertisements and information. Therefore graphic designers are becoming increasingly adept at creating dynamic,.